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Financial services copy backed by experience
Not every copywriter can be a financial services copywriter. It's a specialist job that requires an understanding of the marketplace and the compliance regime as well as the ability to write clear, concise and compelling copy.
Since then I've worked on pension, investment, savings, private banking, healthcare, life and general insurance projects aimed at both the consumer and adviser markets for many of the UK's best known insurance companies. I work with direct clients and creative agencies from across the south of England. To find out more, take a look at my CV or read about my recent projects. Julie's ability to take complex financial product information and turn it into easy-to-understand B2B or B2C copy is invaluable. She delivers consistently good work and has never missed a deadline. Jo Gibbs - Communications Manager, B&CE
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Financial services companies
If you're a busy financial services marketer looking for a creative and experienced copywriter then you're in the right place
Creative agencies
I've worked on projects for
B&CE Invesco Perpetual Legal and General NatWest and RBS Northern Rock Sun Life Direct Zurich Financial Services
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Writeontarget is owned and run by me, Julie Lockwood. Before launching Writeontarget in 2003, I worked for over 12 years in the marketing departments of Clerical Medical, Eagle Star and Zurich Financial Services. During that time, I learned a great deal about insurance and investments as well as how to write copy that sells the product or service and keeps the compliance team happy.